Why is marketing so difficult these days?

Consumers are running away quickly, and advertising efficiency is steadily declining.

These days, it is difficult to attract a response with the usual methods.

You have probably thought at least once, "What should our brand use to compete now?"

For marketers for whom conversion is crucial, efficiency is everything, but media is oversaturated and user response is becoming increasingly dull.

Why are marketers obsessed with character collaborations these days, especially at a time like this?

Lately, I’ve really come to realize the truth of the saying, "A well-made character is worth more than any piece of media."

The character isn't just a cute face.

Characters are marketing assets that can produce multiple effects at once.

If you look at the proven effectiveness in actual campaigns...

1️⃣ A fandom already exists.

Characters are an asset that allows brand partners to build rapport one by one.

For some, it is a childhood memory; for others, it is a trending meme; and for still others, it is a piece of merchandise they would like to own.

As a result, you can elicit a response immediately without any entry barriers.

2️⃣ There are too many viral points.

• The character itself is material for social media posts.

• It can also be expanded into content forms such as merchandise, pop-ups, and emoticons.

• It doesn't stand out like an ad, so it actually looks more natural.

3️⃣ From a brand's perspective, the 'risk' is low.

• It also offers stability compared to collaborations with influencers or celebrities, which carry social risks. You don't have to worry about what might happen if an issue were to break out.

• There is no need for image management, and contract and exposure methods can be flexibly adjusted.

• Both short-term and long-term collaborations are possible!

4️⃣ You can experiment with new targets.

❝Our brand appeals to this age group too?❞

When you need to break into new targets or refresh your image, working with a character can lower psychological resistance to experimental attempts.

Well-crafted characters are becoming a growth lever for brands.

An experience that is familiar yet new, cute yet not frivolous, approachable without burden, yet leaves a strong impression.

That is exactly why character marketing is powerful right now.

The power to create memorable experiences, make people see the brand in a new light, and even convert them into fans.

You can persuade consumers more naturally and attractively than simple advertisements these days.

In fact, many brand partners across fashion, beauty, food, and app services are attempting character-based marketing, and their methods go beyond simple collaborations.Merchandise, emoticons, pop-up store, funding, game contentIt is expanding to...

However, the era of ‘using just any character’ is now over.

There are specific characters that the MZ generation is enthusiastic about, and the unique sensibility, identity, and fandom of those characters can serve as a ‘gateway to naturally ride’ onto a brand.

Now is exactly that kind of time. From the retro craze and kitsch mood to the social media merchandise craze, current trends are most strongly manifested when combined with characters.

How about finding the character that best fits our brand at this timing?

👉 At Inabooth right now

We help you directly connect IPs with organized character targets, fandoms, and usage points to collaborations.

Why is marketing so difficult these days?

Consumers are running away quickly, and advertising efficiency is steadily declining.

These days, it is difficult to attract a response with the usual methods.

You have probably thought at least once, "What should our brand use to compete now?"

For marketers for whom conversion is crucial, efficiency is everything, but media is oversaturated and user response is becoming increasingly dull.

Why are marketers obsessed with character collaborations these days, especially at a time like this?

Lately, I’ve really come to realize the truth of the saying, "A well-made character is worth more than any piece of media."

The character isn't just a cute face.

Characters are marketing assets that can produce multiple effects at once.

If you look at the proven effectiveness in actual campaigns...

1️⃣ A fandom already exists.

Characters are an asset that allows brand partners to build rapport one by one.

For some, it is a childhood memory; for others, it is a trending meme; and for still others, it is a piece of merchandise they would like to own.

As a result, you can elicit a response immediately without any entry barriers.

2️⃣ There are too many viral points.

• The character itself is material for social media posts.

• It can also be expanded into content forms such as merchandise, pop-ups, and emoticons.

• It doesn't stand out like an ad, so it actually looks more natural.

3️⃣ From a brand's perspective, the 'risk' is low.

• It also offers stability compared to collaborations with influencers or celebrities, which carry social risks. You don't have to worry about what might happen if an issue were to break out.

• There is no need for image management, and contract and exposure methods can be flexibly adjusted.

• Both short-term and long-term collaborations are possible!

4️⃣ You can experiment with new targets.

❝Our brand appeals to this age group too?❞

When you need to break into new targets or refresh your image, working with a character can lower psychological resistance to experimental attempts.

Well-crafted characters are becoming a growth lever for brands.

An experience that is familiar yet new, cute yet not frivolous, approachable without burden, yet leaves a strong impression.

That is exactly why character marketing is powerful right now.

The power to create memorable experiences, make people see the brand in a new light, and even convert them into fans.

You can persuade consumers more naturally and attractively than simple advertisements these days.

In fact, many brand partners across fashion, beauty, food, and app services are attempting character-based marketing, and their methods go beyond simple collaborations.Merchandise, emoticons, pop-up store, funding, game contentIt is expanding to...

However, the era of ‘using just any character’ is now over.

There are specific characters that the MZ generation is enthusiastic about, and the unique sensibility, identity, and fandom of those characters can serve as a ‘gateway to naturally ride’ onto a brand.

Now is exactly that kind of time. From the retro craze and kitsch mood to the social media merchandise craze, current trends are most strongly manifested when combined with characters.

How about finding the character that best fits our brand at this timing?

👉 At Inabooth right now

We help you directly connect IPs with organized character targets, fandoms, and usage points to collaborations.