1. Introduction

Susstore is a lifestyle brand centered around a cat character named 'Maeong-i,' combining the unpredictable behaviors of cats with trivial drawings. Under the slogan, "Gift a day that is so trivial it makes you smile just by looking at it," the brand showcases various illustrations and Maeong-i's daily life on Instagram.

Key keywords of the worldview

Cat · Warmth · Empathy · Triviality · Cuteness

2. Content Activities

KakaoTalk Emoticon (Insignificant Maeng-i)

Maeong-i launches seasonal products

Uploading an Instagram cartoon

3. Collaboration Cases

GLGK Children's Clothing Collaboration

Pop-up at Kyobo Book Centre Gwanghwamun Branch (main corner for a year and a half), Yeongdeungpo Branch, and Jamsil Branch

LOFT is scheduled to release collaboration products with a Japanese stationery brand in February 2026.

Pop-ups held annually at partner stores (Elephant Flying, Things of Note)

4. Goods

Official Online Shop: https://susstore.co.kr

Offline Stores:

- Kyobo Bookstore Gwanghwamun Branch (Only 2026 calendars on sale)

Things of Note Jeonpo Branch, Gwangalli Branch

-BLB Samsung Branch

- Elephant Flying Heyri Branch

- Paper Ruler Ilsan Branch

5. Brand Vision

We will develop merchandise, emoticons, and collaborations based on content that captures various aspects of Maeong-i's daily life and the daily life of cats, and grow into a representative character IP for cats.