- Background of Birth

In the land of 🍰CREAMAVEN (Cream + Heaven)🍰, sweet desserts live. Within it, Donutmen live in various forms, exploring and enjoying happiness. There are Donuts who enjoy happiness in the present, Donuts who research happiness, Donuts who study the hidden side of happiness, and so on. They come to visit Zigro and strive to teach the people living on Earth about happiness and help them enjoy it.

- Target

It features a kitschy color scheme that appeals to men and women in their 20s and 30s who are just starting their careers. Additionally, it is depicted through themes of stories they can relate to, allowing them to explore and enjoy happiness.

- Scope of Application

First of all, the Donut Man character is made of donuts, making it well-suited for food and beverage products. Additionally, its dynamic appearance and vibrant colors allow it to blend seamlessly with clothing and accessories.