🐻‍❄️ Tuteogi

“Please be kind to the me of today who will never return. Please.”

The cute bear-shaped Tutugi conveys comfort and courage with the message that even flaws are not flaws when viewed together.

It is a Korean character-based lifestyle brand that warmly embraces even small mistakes and flaws, staying by your side like a friend in everyday life through stories that everyone can relate to.

🐻‍❄️ Character Worldview

Tutugi is a being who accepts their own unique personality and flaws just as they are, and through this, conveys comfort and courage to others.

Based on the philosophy that “I am me, too,” Tutugi talks about how to accept and love oneself.

🤝Brand Collaboration Cases

Tutogi has expanded its message through collaborations with various brands.

• Gifting Your Day X TUTEOGI (2024, Beijing):

At the end of 2024 in Beijing under the theme of <Gift Wonderland>

We conducted a special project with ‘GYD (Gifting Your Day)’ to introduce Korean brands full of beauty and special charm.

• <TO. ME:나를 위한> (2024):

Under the theme “TO. ME: For Me,” we planned a pop-up to reflect on the significance of Tutogi’s birth in 2018. Inspired by the moment Tutogi was first introduced—when a small Tutogi was placed in an envelope along with a message and handed over—this project aims to convey the warm message that Tutogi delivers once again.

• Merry Christmas (2023):

In collaboration with ‘Twin Etoile’, we have produced a Christmas limited edition of Tutugi’s popular merchandise, the Tutugi ‘Hwangi, Ongi’ doll keyring.

The merchandise, featuring warm designs and messages tailored for the year-end season, was greatly loved by customers both at home and abroad, proving once again the value of comfort and communication conveyed by Tutugi.

• <위로를 주는 공간: Warm hug> (2023):

On April 1, 2023, we presented <A Comforting Space: Warm hug> in collaboration with A to Z Lounge, a space planning project by ‘Davi’.

Tutogi aimed to provide visitors with unexpected comfort and positive emotions through a space filled with a total of 10 small posters, embodying comfort and sincerity instead of extravagance.

This project embodied the meaning of breathing new life into empty urban spaces, delivering a message of comfort through Tutogi's unique warmth and resonating with many people.

• Apartment 24 - Everyone's Popup (2023):

Tutugi participated in ‘Everyone’s Pop-up Store,’ a new type of special exhibition presented by ‘One More Bag.’

This pop-up features spaces divided from Room 101 to Room 310, freely decorated by a total of 24 teams of artists and brands in their own styles, offering visitors the joy of experiencing spaces of various styles.

TutogiApartment 24We provide the opportunity to be the first to see brand-new products prepared by each team, and further strengthened communication with fans through a new type of special exhibition that has not been showcased before.

• Sam. Seoul (2022, Osaka/Kyoto):

September 2022OsakaWow OctoberKyotoTutugi participated in a Seoul-themed lifestyle pop-up held in.

This pop-up is a collaboration featuring various brands themed around Seoul's unique charm and lifestyle,

This served as an important opportunity to introduce Tutugi to the local Japanese market, and through overseas pop-ups, we strengthened communication with Japanese fans and conveyed Tutugi's unique warm message and design.

• STEAL THE APPLE (2021):

September 2021,Steve Jobs' 10th anniversaryHeld to welcomeStealing the Apple Museum Exhibitionfrom Tutugi'sDisplay productsI did.

In this exhibition, various products embodying Tutugi's warm message and sentiment were introduced under a theme celebrating Apple's innovative history.

It communicated with visitors by providing a new experience that transcends the boundaries of technology and design.

• B SIDE GROUND X TUTEOGI (2019):

2020, B-SIDE GROUND Cafe located in GangneungThrough collaboration with, Tutogi2020 One-Page CalendarI produced.

The calendarThe time of each dayIt means,Tutogi brand sloganperson “Please be kind to the me of today who will never return. Please.”It was designed based on the theme “With Our Own Kindness.”

The calendar, produced in two sizes,Warm comfort and affectionIt was a project of great significance as a work conveying [it], and Tutogi'sBrandidentityIt was a collaboration that served as an important foundation for establishing.

🎁Tutogi character merchandise design

You can experience Tutogi's worldview in your daily life through various merchandise.

🎒 Fabric & Pouch Goods

• ‘Tuteogi doll, keyring’

It was designed by imagining what colors would appear if individual characteristics were incorporated into Tutugi, a colorless character.

The 'Tuteogi Doll and Keyring' series is a product that has been loved by many people and continues to be loved.

• Mini Keyring Pouch

Using our own custom-designed fabrics, we incorporate design stories to provide courage and comfort whenever you encounter Tutugi in your daily life, delivering diverse emotions and messages with a fresh design each time.

📱 Other Goods

Tutogi smartphone cases, stickers, postcards, and more are produced to capture Tutogi's worldview and heartwarming messages, featuring items that capture both practicality and sentiment.

Through these activities, Tutogi aims to convey to people the courage to accept themselves as they are and small comforts in their daily lives.

We plan to continue spreading that message widely through various collaborations and merchandise.