Ignites and nurtures the challenger spirit

Hot Wheels, igniting and fostering a spirit of challenge!

Hot Wheels diecast, born from the idea of ​​an innovator, rocket scientist, and car designer in 1968,

It was designed to create toys that are cooler and have better performance than competing products.

Now, more than 50 years later, Hot Wheels has become the best-selling toy in the world, and

It has established itself as an iconic brand recognized worldwide.

🌍 World's No. 1 toy car brand & sold in over 150 countries

💡 Possesses 95% brand awareness

⏳ 55 Years of History and Heritage

📊 9.7 billion media impressions in 2023

📱 Over 5.4 million total social media followers

Brand Highlights

🚗 Live Ka Show - 8 million viewers

🎮 Game - Over 11 million players

Target Audience - Adults aged 18 and older