Barbie inspires the limitless potential in every girl.

Barbie inspires the infinite possibilities that every girl possesses.

Barbie is a doll released by Mattel in the United States in 1959 and is the world's most famous steady-selling doll.

She is also a representative figure used to metaphorically describe outstanding looks. Barbie created innovation and a sensation in the girls' play market by portraying not only slender figures but also women of diverse races and professions.

For over 65 years, it has empowered girls and women, and beyond dolls, it has been produced into animations and movies, consistently receiving love from global fans.

🌍 99% Global Brand Recognition

🌏 Sold in over 150 countries

👑 Global No. 1 Doll Brand

💬 The most mentioned doll brand on social media

📈 15 billion+ US media exposure

📱 Total social media followers: 23.5 million+ (TikTok, Instagram, Facebook)

🎥 112.9 million+ TikTok video views

Target Audience: Millennials & Gen-Z