Character worldview

A trivial... comical story of the daily life in the countryside of Meju, a little puppy, unfolding in Ueong-ri Perilla Leaf Village, where everything moves at a rustic, slow pace!

Title: Puppy Mejoo

Genre: Slice of Life, Comedy, Relatable, Trendy Social Media Content

Production Method: 2D Illustration / Comics / Animation

Media: Social media channels such as Instagram / New media channels such as YouTube / Future TV and OTT channels

Target: MZ generation women in their 20s and 30s

**Target:** MZ generation women in their 20s and 30s

Business Status

Held a 'Ddongkkangaji Meju' business briefing session on February 5, 2025, inviting approximately 200 companies.

Completion of licensing agreements with top domestic companies for major items such as C&H (plush toys), Son O Kong (figurines), and Lilpang (tableware), and preparations for product launches in the second half of 2025.

Selected for the Korea Content Agency's '2025 Content IP Licensing Support Project,' preparations are underway to launch a total of two pop-up stores in October 2025 at Gwangjang Market and in December at AK Plaza Hongdae.

Participated in '2025 Character Licensing Fair' and 'Seoul Illustration Fair V.19'

Character-based merchandise design