1. Background

It lives with its owner and spends a lot of time with them, but is active in a small "secret world" when it is alone while the owner is at work.

Pangsil is not just a simple pet dog, but a being like a “little guardian angel” that protects its owner and makes them smile.

Ppangsil has a black Pomeranian friend named Yeopjeon, and everyone has their own special personality and talents.

2. Personality

Bright and lovely: Wagging its tail at everyone and making those around it happy.

naughty boy: Plays pranks and is a cute troublemaker.

A mature moment: In crisis situations, he is surprisingly brave like Action Mask and protects his master.

Healer in everyday lifeEvery small action warms the heart.

3. Main Motif

Maltese's white furA symbol of ‘purity, warmth, and cleanliness’

small statureA friend I can be with anytime, anywhere

4. Worldview Keywords

Small but powerfulThe Maltese has a small body, but its heart is bigger than anyone's.

Heroes in everyday life: I have no special power, but making my master smile and protecting them is my greatest strength.

A friend who is always by your side: Reliably keeping watch by your side anytime, anywhere.

5. Ideas for expanding merchandise

StationeryA design that looks like a Maltese playing on a desk

fashion items: Utilizing cute and everyday patterns by symbolizing ribbons, footprints, clouds, etc.

Life Goods: Sleeping next to a guardian → Cushion, tumbler, pouch, etc.

Hero concept: A figure protecting while wearing a small cape → Keyring/Figure