“Children grow up playing! Jafari Universe is a world of healthy physical play where children learn through mischief and laughter.”

Children grow up playing!Meaning 'prank' in the Jeju dialectJafariIt means a fun space where children can run around and learn to their heart's content.Jockey (JA), Pie (PA), Riri (RI)True to their names, the three characters embrace Jafari's philosophy and create healthy movement and learning together with children.

Main background personJafari CenterIt is an exciting playground for early childhood physical education and the central stage of stories where imagination and adventure unfold.

Here, children develop social skills, physical development, and creativity through various activities, and enjoy meeting new character friends in every session.

‘ㅈ’, ‘ㅍ’, ‘ㄹ’The Jafari characters, designed with Korean consonants as motifs, are set to continue expanding. Friends representing each consonant will enrich the world of Jafari even further through their diverse movements and personalities!

🐰 Jaki

Cute and lovely pink baby bunny!This is the image of our children experiencing Jafari Toddler Physical Education, and it is the protagonist of every play session. A characteristic of Jaki is that although its ears usually droop backward, they invariably shoot up into the sky whenever something joyful and happy happens.

🦁 Teacher Pai (Pai)

A reliable and warm Early Childhood Physical Education teacher, the Lion!I am a teacher who leads exciting and fun PE classes for the healthy growth of children. I am a cool lion who finds happiness in playing and doing physical activities with the children while running the Jafari Center.

🐍 Riri

Transformation Master Baby Snake!It transforms into various teaching aids and play equipment used during PE class, and is the best friend that helps with Jockey's activities.

💝 As merchandiseI make keyrings and stickers to give as gifts to children.