Mellowbean is a creative culture studio that communicates through diverse content, traversing the spaces of virtual and reality.

1. Worldview

Mellowbean Crew[Name] became a social media influencer on Earth and became known worldwide.Global CreatorI dream of.

Based on their experience on ‘Mellow Planet,’ which suffered from the darkness of the pastEarth's environmental guardianStart the activity as.

SNS content and TikTok challengesThrough this, we spread environmental and social messages andenergy of love and empathyCollects.

The emotional energy collected in this way isSeeds of EmotionIt is used to restore the planet Mellow, and this is the central narrative of the Mellowbean IP.

Activities that cross the boundary between virtual and realityThrough this, the brandLifestyle contentIt is expanding.

2. Character Story

Mellow beansVirtual world ‘Meta’ inside Mellow PlanetWith [this] as the central background, this is the brightest planet in the metaverse space.

Seeds of EmotionWhen the planet Mellow was devastated by a virus invasion of the stored 'Emotion Tower',

To revive thisLarry, Minty, Yelly, RuriComposed ofMellow Crewgo A story about going on an adventure riding a metalrail.It unfolds.

3. Character Features

Each of the four characters expresses a distinct personality and emotion based on MBTI....and is suitable for creating emotion-based content.

TheseEmotional expression, relationship building, empathetic narrativeIt is a character with strengths in [this] and is optimized for the ‘empathy-centered worldview’ that Gen Z likes.

4. Brand Orientation

Mellowbean is not just a simple character,Creative Culture StudioWe aim to establish ourselves as such.

The content isSNS, lifestyle, merchandise, metaverse-based activitiesIt is expanding into,

With the fansCommunication, emotion sharing, creator-participatory campaignIt operates in a way that allows brands and users to build a worldview together.

Character Introduction

offline business

Pop-up Store [Mellowbean x Molang]

2024 Character Licensing Fair

2024 Seoul Popcorn

Brand Collaboration Cases