YELLDAY is a creative brand that connects with the public through various platforms.

We produce merchandise featuring the character YELL, centered around the slogan 'HAVE A YELLDAY'.

Background, Planning Intent

Yell, an introverted bear living in Yellow City where everyone is the same color, has always longed for Color City. Feeling that he could not have new and diverse experiences in Yellow City, Yell decides to embark on an adventure to Color City. In Color City, Yell wears animal costumes, meets various animal friends, and through communication and diverse experiences, finds his identity and color, discovering his unique identity and building confidence. The theme of Yell Day is "Diversity and Self-Exploration." Through the diversity he experienced in Color City, Yell finds his identity and color, discovering his unique identity and growing as he builds confidence. I believe it is important to respect and accept individual uniqueness and diversity in life. This event was planned with the meaning that we should all go through the process of exploring our selves and finding our own colors, and that we should understand and support one another in this process.

characteristic

'Yell' can not only wear various animal costumes such as rabbits, dogs, and hamsters, but can also transform to match various event themes.

For example, you can transform into a ghost for Halloween and Rudolph for Christmas.

It possesses a competitive edge in that it allows for diverse character portrayals, as 'Yell' can become whatever form it desires.