Who are Kure and Lazzi?

Kure and Lazzi are cities that preserve memories of the seaMokpoThese are the spirits.

Kure is a guardian deity of naval battles born from inspiration of the Mokpo three-legged octopus, and Lazzi is a healing being who conveys the comfort of nature.

These two characters traverse the sea and land, serving as guardians who protect the abundant resources and stories of Jeonnam.

TheseJeonnam's nature, history, and sensibilityIt symbolizes [something] and serves as a guide that presents warm memories to travelers.

Examples of brand collaborations

✅ Case 1. 1897 Gunmaek × CURRERE (Production of Gunmaek Festival Goods)

CollaborationDesignated by the Ministry of Land, Infrastructure and Transport as 'Geonmaek Cooperative', local brand Geonmaek 1897

detailProduction of exclusive Gunmaek Festival merchandise including a bottle opener, fan, and mirror; the character concept is “Gunmaek’s Toyato (Saturday Night is Good).”

result: Characterization of local festivals, influx of the MZ generation, and positive branding achievements

✅ Case 2. Character Interior Design for Mokpo City Public Restrooms

CollaborationMokpo City Hall, Jeollanam-do

detailApplying Kure characters to the exterior walls of public restrooms to create a photo zone effect and improve the public image.

result: Increase tourist attention solely through design and elicit a positive response from citizens

✅ Case 3. Manhole Cover Cover-up Project

CollaborationMokpo City Hall, Jeollanam-do

detail: Insertion of 11 types of characters into the old downtown manhole design improvement project (themes including naval battle, daily life, sentiment, animals, and the sea)

result: Creation of an emotional walking course connecting the entire city, maximizing exposure of local characters in daily life

- Other characters were not used, but there are collaborative elements in terms of design.

merchandise featuring characters

Jeollanam-do Tourism Foundation Cheongchun Eoram Project 2nd Place 'Jeollanam-do Drip Bag Set'

Tourism Dure Selected Travel Goods 'Kurere Ready Bag 2 Types'

Kurere 'Magnetic Coaster'

In addition, experience producing approximately 20 types of merchandise.