IP Introduction

Sukidoki is a character brand that started as an Instagram social media cartoon in 2020.

including profanity and self-deprecationUninhibited realistic humorBy openly revealing emotions such as depression, anxiety, and frustration,From early 20s to mid-30sIt is very popular among newcomers to the workforce and office workers.

☘︎ Representative Character ☘︎

A pathetic rat full of nothing but complaints about societyand hisBest Friend Torawith as the protagonist

Gloomy but lovable Jisuni and her dapper friends

Realistic things encountered in lifeIt captures the story of a person.

Jisun is such a loser, so she needs the support of many friends.

Target customers

Young professional (25-34 female)

It humorously conveys realistic everyday messages that the 25–34 age group can relate to, and has built a solid fandom centered on young women just starting their careers.

Official SNS

68,000 followers

We are consistently generating high social media engagement with trendy formats and messages.

SNS content

Sukidoki aims to convey a deep lingering impression and profound empathy through content containing realistic messages, rather than being just a simple healing essay cartoon.

The way they live each day faithfully, even while repeatedly saying how hard it is, feels akin to an autobiography of modern people.

The straightforward and uninhibited text, which contrasts with their cute appearance, is Sukidoki's core charm point that forms a deep sense of kinship with people.

Activity & Collaboration Cases

< 카카오 이모티콘 및 네이버 블로그 스티커 >

🔗 Sukidoki Kakao Emoticon Artist Page

🔗 Sukidoki Naver Blog Sticker Artist Page

#1 in the overall Kakao Emoticon rankingAchieve

AchieveNaver Emoticon Market (OGQ) 25,000 LikesRecording

across messengers and social mediaEmoticons that represent the emotions of the MZ generationIt is a character that has established itself as such.

Offline fairs and department store pop-up stores

Operating a standalone pop-up store

Fan experience-centered space design and merchandise selectionby
Proven stable customer attraction and high purchase conversion ratesI have been doing this.

Due to its high popularity and number of visitors, it is receiving such a热烈 response that there is a waiting time of over 1 hour and 30 minutes.

< 커넥트 현대 부산 단독 팝업스토어 (2025) >

< 더현대 서울 팝업 스토어 (2024) >

< 카카오프렌즈샵 홍대 팝업 스토어 (2024) >

< 더현대 대 팝업 스토어 (2024) >

Product collaboration

We have expanded our brand influence through various product collaborations and built a solid fan base based on this.

< 수키도키 X 케이뱅크 (2026.01) >

K-Bank Curious Savings Season 5 Content Collaboration

< 수키도키 X 셀트리온 (2025.11) >

< 수키도키 X 케이스티파이 (2025.04 ~ ) >

Through a collaboration with Casetify, we introduced over 30 design collections and recorded quarterly sales of 500 million won.

< 수키도키 X CU (2025.04) >

Through a collaboration with CU, we launched cookies containing 100 types of Sukidoki design collectible stickers, recording sales of over 180,000 units in the first month.

< 수키도키 X 포토이즘 (2024.11 ~) >

The Sukidoki photo frame, a collaboration with Photoism, received enthusiastic attention from many people and recorded sales of over 400,000 units during the month of December 2025.

< 수키도키 X 스킨푸드 (2024.09) >

Sukidoki Product Reference

We planned and distributed various trendy products utilizing the Sukidoki IP, achieving No. 1 and top rankings in Hottracks' popularity charts.

On Naver Smart Store, our main sales channel, we maintain a monthly sales volume of over 2,000 units and offer highly competitive products with an average star rating of 4.9.

🔗 Sukidoki Naver Smart Store

Stationery

Stationery products, which are being developed with a wide range of SKUs such as diaries, sticker packages, stamps, and masking tapes, are Sukidoki's representative product line.

Thanks to the content characteristics based on realistic emotional expression, it is particularly popular among diary decorating users, and we are actively expanding our lineup of stationery-centered goods by continuously planning new themes.

🍀Sewing goods

It is a character that has strengths across the entire range of plush goods, which is the core category of character goods, including cushions and stress balls, centered around N or more types of plush keyrings.

With a simple design optimized for sewing and strong character, it offers high flexibility in product expansion.

🍀Others

We have expanded various product categories, including living items, capsule gacha goods, and figures.

Based on distinct character tone and mood, it is naturally applied to various forms of products and is utilized as an IP suitable for a wide range of projects, from everyday items to collectible goods.