Character worldview

Napjagi, born to craftsman Han Byeong-gyu at Chilseong Market in Daegu, was always teased for being “flat” and thought of himself as tasteless and insignificant.

On a journey set out to find the answer to one's true existence,

one meets Eokkochi (fish cake skewers), Yamul-tteok (rice cake in broth), and Madangdu (glass noodle dumplings) in Busan,

in Seoul, one meets Tteokpil-i (spicy rice cakes) and Kim Gongryong (gimbap),

and on the road, one meets the legendary soy sauce Kkamkkami and Bungjanggun (fish-shaped bread).

In Daegu, I met Ipsae Mandu Ipsaehee; in Japan, Mochi Tteok Chimochimo and Osaka Gyoza Mashitakun; and in the United States, Levain Cookie Bad Cookie Boys, and grew together with friends who respected each other's shortcomings as individuals.

And finally, Flatty realizes.

My flatness was not a lack, but perfection.

Now, Napjak and the Napjak Friends no longer hide.

Together with Flat Friends from all over the world, confidently facing the gaze of others

It stands shoulder to shoulder with other high-end foods.

Examples of brand collaborations

Foodist

CJ Foodville (Consignment Sales)

Character-based merchandise design

F&B Products (Napjagi Flat Dumplings, Madangdu Glass Noodle Dumplings, Eokkochi Fish Cake Skewer, Yamultteok Fish Cake in Broth, Masitakun Osaka Gyoza, Jjimojjimo Cream Mochi, Tteokbokki Tteokpil-i, Gim Gongryong Gimbap, Jjinmil-i Busan Milmyeon)

Tongs for grilling flat dumplings

Mashitakun Osaka Gyoza Grilling Tongs

Fish Cake Skewer & Rice Cake in Broth (Fish Cake Skewer & Rice Cake in Broth) Ladle

Dedicated pot for Skewered Fish Cake & Water Rice Cake (Eokkochi & Yamul Tteok)