Is it rice cake or duck?

If you thought to yourself,That is exactly it.The beginning of 'us'Wow!

Before the introductionIt wouldn't have been meaningful if you weren't curious about 'me,' right?!

This questionA starting point for meeting many friends and staying together for a long timeI thought so!

👀 “What was that just passing by?”

👂 “What was that thing I heard earlier?”

Has everyone had an experience like this?

According to research, among the more than 2,000 to 4,000 new things encountered in daily life

Only a 5% chance stimulates interest and curiosityIt is said that it induces the next action.

ThisA second indirect experience through a frantic search driven by curiosityIt produces.

The large and small actions that are repeated three or four times will gradually become a part of your daily life.

My beginning was A ‘momentary experience’ is a ‘true friend’ that stays with youTo becomeI was born.

Uh-oh..! It's a bit intense, but,It seems like it has already fully settled into your daily life with your friends (fans), right?!

This is just our way of showing affection, so don't worry..!

We are not an abusive operation, but 'We have built a bond solely through 'two-way communication' and 'Joraengi-style content'.

OnlyOrganic valuesOnly on social media (Instagram, Thread)Our own communityI made it.

Released to the world on 25.01.10Baby Joraengi, who had become a baby, was less than three months old at the end of March,

core fanbaseNearing a total of 800 SNS followers solely throughI am doing it.

Does that feel like a small number?

insight

✔️ Total content views surpassed 32,000 in the first month of launch (Jan 10–31)

✔️ Monthly average Instagram profile views surpassed 18,000

✔️ J Yakgwa x @why_joyreng8 Regram Story Achieved 2,500 Views in 24 Hours

✔️ Instagram ‘non-followers’ reach 77.4%

(Formation of an inflow algorithm due to high content engagement by existing followers)

Top age groups: 25–34 years old 44.2% | 18–24 years old 34.1%

Gender: Female 73.7% | Male 22.4% | Unknown 3.9%

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Now, nowA full introductionI think it's time to do that.

When someone truly looks at us like this,You must be able to deliver messages at the same time.

Why is Joraeng-i Joraeng-i?! 👀

"Hello! I'm Malangkongtteok."Duck Joraengi!🐣🤍"

Design & Show

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with a 1:1 ratio of face to bodyDuck characterno see.

However, overallThe white, charming, and rounded body shape with a concave center is

It reminds me of ‘Joraeng-tteok’Create so that it can be doneIt became.

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Joraengi's short arms and legs, small eyes, and coral-colored rosy cheeks make her even cuter.

It moves according to Joraengi's emotions, its cheeks turn redder, or its eyes sparkle brightly.

Joraengi is always smiling!The smile line is actually the beak (mouth).

However, be careful not to let the corners of your mouth droop in the opposite direction.I guess I have to, right?!

Duck Joraengi is actuallyExpressed as a cute coral-colored butt instead of a taildo.

As mentioned earlierJoraengi tteok'sEmphasizing ‘soft and chewy’while,To avoid disrupting the rounded lines on the sideIt is.

A duck with a buttock instead of an embossed tail is a distinguishing feature that only Joraengi can offer.It is.

I am looking forward to your future endeavors even more!

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oh! Soft and chewy', Are you still expressing it using only textures?

In modern timesWe use various expressions as terms to maximize liveliness or cuteness.I use it.

Joraengi, in its appearance, name, and the story that followsJoraengi's uniqueMallang Kongtteok, Chewy Charmby

I will stick right up to your screen and deliver the message.

Story

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TheseThe rounded lines reveal the character's strong inner self in the story.It has.

With its short, round body and limbs, Joraengi roams through the moments of daily life, spending time with its friends.

At this time, which wordEven if it falls down out of fear, it bounces back like a tumble doll, true to its appearance.The power to rise againI had.

As such, Joraengi isMy ownRound powerthroughThe joys of everyday lifeA character that tells youIt is.

I am Joraengi the Duck, who loves being together and sharing!

Key message

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Joraengi the round duck who looks at the world without any sharp edges!

They say Joraengi shares the joy of life with its round strength!

Naming

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In this way, Joraengi was created to embody unique meanings in both its name and appearance.

The English name of Joraengi isJoyrengno see.

Did you notice already? That's right!

‘Joy’, the noun for joy and pleasureIt contains.

The Korean and English pronunciations are both ‘Joraeng’.

And, on our social media channels, so that we can meet you more easily8is

Numbers in shapeI'll try attaching it.

Can't you immediately picture the message Joraengi wants to convey and Joraengi's appearance?

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In this way, I want to convey inner healing to my friends and become a friend in their daily lives, but

I don't want my presence to become a burden.

“Why is Joraengi Joraeng?!”

On the surfaceQuirky behavior, cute appearanceby

That duck Joraengi is always by the side of its friendsSharing the joy of life through circular powerI'll do it!

📥contect : why_joyreng8@naver.com