🐻 Character Name: IFBEAR

1. 📖 Worldview: ‘Photocard Guardian Bear’ that records moments of fandom

Ifbear is a K-POP lifestyle character created with the concept of a "bear that collects memories."

An entity that collects fans' emotions and time, such as the excitement of fandom, the moment of first becoming a fan, and nostalgic photo cards.

As a ‘memory partner’ for K-POP fans, we accompany them on their entire fan journey and seek emotional connection.

Differentiated as a character that understands fans' hearts and tastes, rather than just simple cuteness.

2. 🤝 Brand Collaboration Examples

Samsung Electronics / Official Merchandise for Institutional International EventsProduction Experience

└ Character-based merchandise design and custom packaging operations

2025 CJ ENM - KCON JAPAN K-COLLECTIONParticipation in Official Booth

└ Planning character-based experiential content centered on photo card storage products

2025 YG PLUS Completes Entry into 4-Country Fandom Platform 'BUFFZ'

3. 🎁 Character-based Merchandise and Suggestion Points

Photocard Binder / Sleeve / Keyring / Badge / Mini DollDevelopment of various IP merchandise

Utilizing character IPLimited Edition Goods / Artist Collaboration Limited Line / Event PrizesOptimized for

Securing its own merchandise store + export channels to 11 countriesEasy to spread domestically and internationally

A brand focused on targeting Generation Z,K-POP, Fashion, Digital Platform, Tech/Home Appliances, Food & BeverageSuitable for cross-industry collaborations with other fields

SNS/Shorts basedCharacter short-form contentExpansion of fan communication in conjunction with

🔍 Collaboration Proposal Example

Brand event limited edition character goods(e.g., cookie tin cases for storing photo cards, beverage packaging, etc.)

Metaverse Character Look Items / Emoticons / Digital Card GameExpandable to

It is also possible to link experiential content such as AR photo card readers and vending machines.

If necessary, a collaboration proposal (PDF) and character drawings/merchandise images can also be provided.