“I’m going to become a Mukbang creator too, just like my older sister! Dogs can do it, too!”

A gluttonous dog challenging to become the ultimate dog Mukbang creator, following in the footsteps of its Mukbang creator owner!

This is the cutest dog that boasts an appetite just as big as, or perhaps even bigger than, its Mukbang creator owner.

The dog's owner is a mukbang creator who puts on mouthwatering mukbangs while eating delicious food. Hamong is always forced to just stare to the side. Hamong also wants to eat lots and lots of delicious food instead of dog bones and chew toys, so he constantly hangs around her, but it's no use. He can't just keep holding back like this! Hamong vows to become a cool mukbang creator himself and eat lots of delicious food! Very much! Filling his stomach to the brim!

From then on, Hamong plans and executes extraordinary schemes to stealthily divert his owner Haiyu's attention.

Perhaps because he receives the special privilege of being a mukbang creator dog, he eats human food like chicken and pizza without any issues; in fact, he struggles to try even more diverse foods, describing the taste with even more enthusiastic expressions.

Even when caught secretly eating, a single display of cuteness is enough to make his family melt. Will he be able to become the "Eating President" of the dog world?

Hamungi’s distinguishing feature is that it presents mukbang from a dog’s perspective.

This focuses primarily on how to uniquely portray the process of eating alongside the characteristics of a dog. We plan to create special scenes that highlight the dog's traits or showcase humorous situations that can occur while eating. After searching through many mukbang animation YouTube channels, I found that while I have seen many mukbangs with animal character concepts, there was no yellow dog character who is a glutton "with the owner" or "covets the owner's food." While there are some similarities among cute animal mukbangs, I believe our character stands out from others through its unique dream of becoming a mukbang creator itself, its gluttonous nature surpassing its owner, and the overall design of the yellow dog.

Comparison with Competitors: Compared to competitors, Hamungi’s strength lies in emphasizing relationships through the cuteness and cheerfulness of a dog. This provides an opportunity to deliver new and entertaining experiences through mukbang. It will not be just a simple mukbang; the dog character’s ambition to steal its owner's food and perform a bigger mukbang than its owner will be clearly revealed. You might be worried that adding story after story might make it boring, but I think the episodic format will provide different fun and enjoyment in each episode.

Character from the 2024 Gyeonggi Content Agency New IP Production Support Project