Character Information:kumu (Kumu)

1. Basic Settings

name: kumu (Kumu)

formExpressing emotions through the appearance of round, fluffy white clouds, and ever-changing facial expressions and body forms.

personality: Pure-hearted, curious, and highly empathetic, able to sense the emotions of others.

characteristic: Has the ability to connect weather and emotions (rain when sad, rainbow when happy, etc.)

2. Worldview Setting

Story Background:
SkyloomA small cloud living in a cloud village in the sky calledkumuThis village is an important place where the daily lives and emotions of clouds influence the Earth's weather.

kumuHe is still a weather control cloud in training, and although he makes mistakes often, he always puts his heart into it.

Friends:

3. YouTube Animation Content

form: Short, emotional animations (8–30 seconds), story-driven

Concept:

4. Brand Collaboration Cases (Virtual Scenarios)

Milk & Honey Cafe X kumu
→ “Giving You Sweet Weather” Collaboration Drink, Takeout Cup Design Collaboration

Picnic Kids Brand X kumu
→ ‘Sky Travel Series’ themed merchandise (umbrella, sketchbook, bag, etc.)

Messenger appSticker Pack Release

→ Release of 20 emotion-based facial expression stickers, achieved over 100,000 downloads (Fictional example)

5. Goods Design Examples

Kumu Face Cushion

Mood weather card

Smartphone Grip Tok

Mood light

Acrylic Keyring Set