
Geumjok
Mascot/Brand ∙ Original character
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Collaboration History
The mascot characters of <My Precious Child>!
They are ‘Geumjoki,’ the empathy fairy who listens to any story, and ‘Heukjoki,’ the chuunibyo elephant whose specialty is delivering brutally honest remarks.
As the mascot of <My Precious Child>, a must-watch program for moms and dads raising children, this character has secured high recognition, especially among parents.
■ Introduction to the <My Precious Child> Program
**My Precious Child>· Broadcast Time :Every Friday at 20:10 (20.05.29~/Regular)
· Cast :Oh Eun-young, Jung Hyung-don, Shin Ae-ra, Jang Young-ran, Hong Hyun-hee· OTT : Netflix, Coupang Play, Tving, Wavve, U+ Mobile TV
✅ CHECK POINT
· Top 10 Domestic Netflix Series 140-Day Record (As of 2022 Cumulative)
**Domestic Netflix Series Top 10 140-Day Record**
**222 Cumulative Record**· Highest YouTube clip views: 6.71 million / Cumulative views: 230 million (as of December 2023)
Highest number of views for a YouTube clip: 6.71 million / Cumulative views: 230 million (as of December 2023)· 2021 Parents' Choice Education Brand Award, Broadcast Content Category · 2022 Korea First Brand Grand Prize · 2023 13th Children's Safety Awards, Minister of the Interior and Safety Commendation
· Strong performance targeting women in their 30s and 40s and 59s
· Optimization of marketing targeting housewives/women
✅ Collaboration Cases
Collaboration Progress Cases· Maeil Dairies, Home Lab, Johnsonville Korea, Vitamin Village, etc.
IP Holder Information