1️⃣ Background of Origin

I have always liked buying and collecting old stationery and retro fancy goods. I became fascinated by characters from the 1980s and wanted to design a character similar to Kkumdori. So, I studied the characteristics of 1980s characters and created this.

2️⃣ Worldview

The meaning of See Any is

It means ‘looking at the world without prejudice,’ and

It’s okay if it’s crooked. Drawing crooked lines is about completing your own unique lines.

It conveys the message that...

In life, the result is not what matters; the journey (process) is what matters. I want to comfort those who worry about a crooked life.

So, I designed Siani, a 1980s retro classic character that evokes the past of ‘those days’ when I was happy and carefree.

3️⃣ Target Persona

- A person who lived in the 1980s and wants to feel nostalgia for the past.

- The MZ generation and Alpha generation attracted to classic stationery

- A person who worries a lot about life and wants to be comforted.

4️⃣ Reference Brand

fancy stationery or retro concept

I want to work with the brand I aspire to be!