1. Brand Story

'Noah's Self-Portrait' is an Instagram webtoon that captures moments of finding small joys amidst a busy daily life.

This story features the protagonist Noah, her husband Gamja, and their cat Dal-i, presenting a balanced portrayal of the realities of a working professional and the warmth of a family.

1) Who is Noah?

- A planner who does a good job at the company

- People who seek cozy rest at home

- This is a character who cherishes small joys in everyday life.

2) Who is Gamja?

- Noah's husband, who works as an IT planner

- Homebody, cleaning fanatic, cooking is a hobby

- The one who makes Noah's day pleasant

3) Who is Dali?

- A companion cat that brings comfort to Noah and Gamja's life,

- A lovable creature of the past as a stray, sometimes overflowing with affection and sometimes taking over its butler's belongings.

‘Noah’s Self-Portrait’ captures a lifestyle that cherishes rest, organization, warm spaces, and moments with pets, along with stories that many office workers can relate to.

2. Direction of Brand Collaboration

Noah's Self-Portrait is content that conveys ‘empathy’ and ‘everyday happiness.’

By leveraging these characteristics, you can naturally connect the brand's products and story.

✅ Office Supplies Brand – Noah's Office Worker Life

A high-performing office worker's desk needs this!

Stationery/office supplies that enhance concentration and efficiency

✅ Home Appliance Brand – Noah's Everyday Essentials

-> “How to spend a relaxing time like Noah after work”

Small appliances for a smart life

-> Brand 00's mistake, acknowledged even by Gamja, an employee at a major home appliance company! A must-have item for newlyweds

✅ Living/Household Goods Brand – Warm Moments at Home

-> “Things that fill Noah and the Potato House”

-> Comfortable and emotional home life

✅ Pet Supplies Brand – Daily Life with Dali

-> “The item Butler Noah chose for Dal”

Creating a warm space with your pets

3. Proposal for Collaboration Methods

🐰1) Collaboration Product Design – Production of merchandise featuring Noah's Self-Portrait character

🐰2) Story-based Branded Content – ​​Production of an Instatoon featuring Noah's daily life using the product

🐰3) Social Media Campaigns & Events – Conducting fan-participatory content in collaboration with the brand

4. Noah's Self-Portrait: Future Plans

- Continued operation of Instatoon: Plans to structure stories focused on targeting based on reader response, aiming for 10,000 followers by the first half of 2025.

- Thread Management: Publishing text posts focused on content information and relatable content for office workers (Aiming for bidirectional growth in Instagram and followers)

- Production of animated and live-action reels: Planned production of content such as Noah's work life, family relatable stories, and Gamja's recommended household products.

📩 Inquiries and Collaboration Proposals

Instagram DM: @noah_portrait

Email: thd4101@naver.com