Character Name: ¡Dios Mio!

Introduction to the Character Worldview

A small jewelry workshop located by the sea in GangneungNight SnakeThere are cute friends who come to swim every day. This scene, where people, sharks, and fish swimming in the sea are chaotically intertwined, started in the workshop owner's sketchbook, became a hand-drawn illustration decorating a jewelry case, and has now been born as a character.

Meaning "Good heavens!" in Spanish¡Dios Mio!This is a series that delightfully portrays the chaotic adventures that take place underwater. Featuring people playing with the sea and characters that capture both tension and laughter, this is the result of combining the regional character of Gangneung with the artist's sensibility.

Utilization Plan

Originally, it was planned to be used for cases or merchandise (postcards, stickers, etc.) provided with jewelry purchases, but we are taking on the challenge of an Inabooth to share the character's charm with more people. We want to connect with people by capturing experiences and emotions from the sea, rather than just being a cute character.