YOURNYANG is an emotion-based character brand that expresses people's various emotions and personalities through cat characters.

Centered around Baba, ‘Emotion Cats’ representing emotions such as love, anger, sadness, and happiness appear, and it cutely and wittily portrays various people and situations from everyday life that can be relatable.

Yournyang is an IP with high potential for expansion into emoticons, merchandise, social media meme content, exhibitions, and educational content, and targets the emotional care and empathy content market with keywords such as ‘emotional expression,’ ‘empathy,’ and ‘self-understanding.’