1. Character Identity & Content Direction - Empathetic Character IP that Conveys Emotions

Bunhorang is a pink tiger character that captures the everyday emotions of trying to be honest, albeit clumsy, and offers comfort. By unfolding various emotions such as excitement, anxiety, solace, and pride through stories, the character creates content that everyone can relate to. With soft pastel tones and squishy visuals, the design naturally blends in across age groups and target audiences, allowing for flexible application in collaborations with various brands.

2. Content Scalability & Collaboration Suitability - Structure expandable to various fields

Bunhorang is expanding beyond a simple character into an IP based on emotional content. It can be developed into various forms, ranging from stationery products such as emotion cards, diaries, and stickers to wellness kits, educational programs, and picture book content. In particular, it possesses a content structure that allows for expansion into emotion-based content, workshops, and kit programs targeting corporations and institutions. This enables diverse collaborations with brands, public institutions, and educational organizations.

3. Use Cases & Commercialization Directions - IP that Connects Content to ‘Experience’

Bunhorang is being planned as a form usable both online and offline, centering on emotional content. Starting with social media-based empathy content, it expands into merchandise, exhibitions, experiential programs, and educational content, aiming to connect the character to an ‘experience’ rather than mere consumption. Through collaborations with brands, it is growing into a differentiated IP that infuses emotional stories into products, spaces, and content as a whole.

📩 Collaboration and Inquiries: wogh08217@naver.com, 070-7954-2402

Studio Hojae / Director Lee Jae-ho

We welcome various forms of collaboration, including character IP collaboration, content planning, and program proposals.