
RABONG
Mascot/Brand ∙ Original character ∙ Webtoon/Manga
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Collaboration History
Labong Studio was established in 2020 to share the beautiful nature of Jeju and its charms with more people.
It is an emotional content brand. <Rabong-i and Gyulgyul-i>, born by breathing stories into Jeju's representative symbols, Hallabong and tangerines.
I share Jeju travel stories and communicate through social media by introducing tourist attractions and hidden gems of Jeju via illustrations.
We personally plan and produce various goods capturing the charms of Labong and Gyulgyul, and distribute them to souvenir shops in Jeju. Currently, we have a lineup of over 100 types of goods.
We are steadily expanding our fanbase through participation in licensing fairs and continuous promotion and marketing via various social media channels, and we plan to consistently introduce new products with stylish designs in the future.
The journey of Labong Studio, a brand that captures the sensibility and stories of Jeju, continues to this day.
• I Love Character Awards Webtoon Industry Association President's Award Winner
• Winner of the 1st Character Special Forces Contest at the 2023 Jeju Contents Korea Lab <JEMI CS Center>
• Selected for the 2023 Jeju Contents Korea Lab JEMI Didimdol Support Project. <Production of Labong Song Music Video>
• Participated in the I Love Character Licensing Show in 2022, 2023, and 2024

Labong-i goods full of Jeju vibes







Since 2023, we have been operating Labong Shop, Labong's character goods shop.



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