Small cuteness that permeates everyday life

🌈 Background of Birth

'Hongsi' is a character created by drawing inspiration from the author's own cats and the Studio Ghibli animation 'The Cat Returns'.

It started with the imagination of, "What would life be like if the cats in my house walked around standing on two legs?"

As they walk around on two legs, they likely lead a daily life similar to ours, and we can relate to that daily life.

🕊 Worldview

In the place where 'Hongsi' lives, not only Hongsi but also various other cats live. Many things happen there, such as going to work, doing part-time jobs, dating, and raising kittens.

In addition, there is a 'city,' a modern setting filled with buildings, and a 'village,' a cottage-like setting full of tranquility and leisure. Because these two settings exist, Hongsi portrays our daily lives and, at times, tells fairytale-like stories.

The world of Hongsi is even richer because there are animals that appear infrequently but show a definite presence, such as not only cats but also a fisherman bear that looks scary but is actually gentle and kind, and frogs that travel in herds and cause small trouble.

😉 Target

People who want to empathize with everyday experiences

People who like cute fancy goods

People who want to experience relaxing healing

💡 Product

It pairs well with stationery products such as postcards, stickers, acrylic keyrings, memo pads, calendars, and wallpapers.

We are currently preparing to produce 'Hongsi' mainly sticker merchandise.