Character worldview

‘Chuchuranae’ is a character who lives with the cold 365 days a year, and through a life shared with an electric blanket and eight pets,

Cynical yet warm everyday emotionsThis is a character that embodies [this].

The story expands centering on the comfort and empathy felt amidst small moments of daily life, weary hearts, and trivial repetitions.

Possibility of brand collaboration

Chuchura naeCafe · Lifestyle · Stationery · Pet BrandIt is particularly suitable for collaboration with.

Because it is emotion-based content, it can be visually transformed into various forms such as brand promotional cartoons, emotional short-form content, posters, and merchandise (postcards, stickers, tumblers, pouches).

Use Cases (Example-based)

– Production of sentimental illustrations based on the Christmas season

– Storytoons depicting daily life with pets

– Promotional illustrations for cafes depicting specific spaces

– Production of simplified character versions expandable into brand merchandise

(Even if you haven't actually collaborated, it is correct to write "production possibility")

Character Strengths

– ‘Cynical + Healing’ tone with high emotional resonance

– Pet worldview = Expandable narrative

– Retro and warm color palette → High brand preference

– Enables rapid content production based on Instagram webtoons/short-form content

– Can create symbolic characters optimized for merchandise