[ Brand Introduction ]

Expressing an image of 'me' that everyone can relate to, 'me' signifies 'all of us'.

I want to raise a dog but can't, so I express it through drawings

Featured Image Description: Whether it's water, soda, or alcohol, anything I drink after work is sweet! My own after-work time where today's exhaustion turns into hydration.

It portrays the wistful office worker drinking alone after work, the mouth that involuntarily opens when applying eye makeup, and the dry, weary heart of modern people who want to float aimlessly doing nothing. By wittily capturing these relatable aspects of ourselves through the puppy Al-al's wistful gaze and soft illustrations, it aims to bring gentle laughter and warm comfort to viewers after a hard day.

[ About the Author ]

rre_design is a brand created by a designer who worked in an office for over 10 years. It is characterized by hand-drawn illustrations that project images relatable to not only office workers but to all of us onto dogs.

😀 Who would like this character? Please tell me the target persona.

-2030 Office worker who spent a hectic day

🎁 Which product would be a good match for this character?

- Food and beverages, alcohol, hangover remedies, fashion, water sports equipment