[Collaboration Proposal] Targeting the MZ Generation's Tastes! Hoping for a Hot Pack & Hand Warmer Character Collaboration

1. Brand and Product Introduction

• Brand Name:YELO

• Product Type: Product Type:① Standard hand warmer ② Patch-type hand warmer worn on the back of the hand

• Product Features:

2. Collaboration Planning Direction

• What the MZ generation will likeTrendy and cute character IPCollaboration with

• Applying character designs to product packaging and hot pack surfaces

• Release of limited-edition seasonal packages & availability of merchandise-style packages

• Conducting joint marketing through social media and online events

3. Desired Character Style

• Bright and cheerful image, can reflect a sense of humor

• A character that matches winter, warmth, healing, and cuteness

• Examples: Cute animal characters, characters with rich emotional expressions, MZ generation trendy styles

4. Collaboration Methods

• The form of a license agreement or royalty agreement can be negotiated.

• Compliance with IP design guidelines

5. Schedule

• Recruitment Period:25.08.12~25.08.19 (Enter date)

• Product Release Date:Target launch date: November of this year

• Collaboration Design Confirmed: discussion

6. Proposed Method

• Submit character introduction materials and portfolio via email

• Inquiry Email:hj.lee@onliveplus.com/ 010-3096-0910 (Planning Team Manager Lee Hwa-jin)

• Please indicate ‘Hot Pack Collaboration Proposal’ when making an inquiry.

• Maximizing product and brand exposure

• Attracting new fans targeting the MZ generation

• Generating additional revenue through the sale of season limited editions

• Joint Marketing & PR Synergy

• Potential for merchandise expansion