July 17, 2025
A stress relief helper that started with a pun, C-Fam: C-Bap-Jo-Jat-S
The words you've kept bottled up inside when you get angry several times a day. What if there was a character who could say those words for you?
Food friends armed with puns will express your anger cutely(!) on your behalf.
Funny, absurd, cute… and somehow just keeps coming to mind!
The main characters of C-Fam are four food friends: C, Bab, Jo, and Jat.
The names and characters are cute individually, but they make you flinch when they're together.
The way food friends speak is also a little special.
seed
A seed that looks like an orange but can actually become anything. It might seem like I'm speaking harshly, but I'm not swearing.
rice
A slightly dim-witted but kind friend who goes around with a runny nose. He can only count to 5 (Bap5).
article
A small millet with a prickly personality. Always loses to Mr. Jo (loses). A close friend of rice (millet rice).
pine nut
A person with a positive personality who always smiles while shouting, "It's done!"
Sometimes in life, there are moments when you just want to swear. For example, meeting time... work time...
C-Fam: C-Bap-Jo-Jat-S started from a doodle by a designer who suppressed their bursting emotions during a meeting.
The designer pondered how to swear less provocatively, and
The designer, who thought it might be better if a cute character cursed with a harmless expression,
We decided to turn the swear word itself into a character, and that is how the cute yet fierce characters Ssi, Bap, Jo, and Jat were born.
There is a rumor that the designer who became a writer for C-Fam still has their recent work notebook filled with drawings of seeds…
There is a lot of wordplay-based content on C-Fam's social media.
And the Instagram ID is also unusual.
If you flip xlyy.xlyy upside down, you can see that it is ㅅㅅI x . ㅅㅅI x.
It is an account that brings joy through wordplay to the very core.
Recently, many Reels have also been uploaded to C-Fam's Instagram. The key is short puns plus recorded voice.
Even fans who were surprised at first are now playing and having fun together, leaving even bolder(?) puns in the comments.
C-Fam, who takes words that might look like swear words at first glance and turns them into something cute.
Unconventional wordplay, such as "C-tooth" and "Monday-C," brings a sense of amusement to the viewers.
The C-Fam friends, with their cute looks and refreshingly straightforward expressions, are loved for providing a sense of liberation.
C-Fam showed that the emotions we unwittingly swallow can be expressed in a cute and cheerful way.
It is a modern IP that suggests ways to relieve stress through 'words' in a more cheerful, safe, and cute way.
By any chance, are there any words you held back and swallowed today?
C-Fam is always ready to swear cutely!
You May Also Like
How about these characters?
July 17, 2025
A stress relief helper that started with a pun, C-Fam: C-Bap-Jo-Jat-S
The words you've kept bottled up inside when you get angry several times a day. What if there was a character who could say those words for you?
Food friends armed with puns will express your anger cutely(!) on your behalf.
Funny, absurd, cute… and somehow just keeps coming to mind!
The main characters of C-Fam are four food friends: C, Bab, Jo, and Jat.
The names and characters are cute individually, but they make you flinch when they're together.
The way food friends speak is also a little special.
seed
A seed that looks like an orange but can actually become anything. It might seem like I'm speaking harshly, but I'm not swearing.
rice
A slightly dim-witted but kind friend who goes around with a runny nose. He can only count to 5 (Bap5).
article
A small millet with a prickly personality. Always loses to Mr. Jo (loses). A close friend of rice (millet rice).
pine nut
A person with a positive personality who always smiles while shouting, "It's done!"
Sometimes in life, there are moments when you just want to swear. For example, meeting time... work time...
C-Fam: C-Bap-Jo-Jat-S started from a doodle by a designer who suppressed their bursting emotions during a meeting.
The designer pondered how to swear less provocatively, and
The designer, who thought it might be better if a cute character cursed with a harmless expression,
We decided to turn the swear word itself into a character, and that is how the cute yet fierce characters Ssi, Bap, Jo, and Jat were born.
There is a rumor that the designer who became a writer for C-Fam still has their recent work notebook filled with drawings of seeds…
There is a lot of wordplay-based content on C-Fam's social media.
And the Instagram ID is also unusual.
If you flip xlyy.xlyy upside down, you can see that it is ㅅㅅI x . ㅅㅅI x.
It is an account that brings joy through wordplay to the very core.
Recently, many Reels have also been uploaded to C-Fam's Instagram. The key is short puns plus recorded voice.
Even fans who were surprised at first are now playing and having fun together, leaving even bolder(?) puns in the comments.
C-Fam, who takes words that might look like swear words at first glance and turns them into something cute.
Unconventional wordplay, such as "C-tooth" and "Monday-C," brings a sense of amusement to the viewers.
The C-Fam friends, with their cute looks and refreshingly straightforward expressions, are loved for providing a sense of liberation.
C-Fam showed that the emotions we unwittingly swallow can be expressed in a cute and cheerful way.
It is a modern IP that suggests ways to relieve stress through 'words' in a more cheerful, safe, and cute way.
By any chance, are there any words you held back and swallowed today?
C-Fam is always ready to swear cutely!
You May Also Like
How about these characters?
