IP Interview ┃ A character who communicates with people through unique humor ─ Gunyangi

What is the IP I'm introducing today?

😽 SomewherejustThe yellow catcat

Anyone who considers themselves a bit of an emoticon user knowsFamous cat ‘Gunyangi’Digging into...

✔︎ Gunyangi and Somjji, GamjatteokIntroducing

✔︎ Gunyangi'sSecret to popularity and attractive points

✔︎ This kind of brandWatch out for Ramen and Gunyang!

catis a scruffy, charming person who makes you want to take care of them, with an indifferent expression.cat characterIt is.Kakao EmoticonsStarting first with stickers, stamps, dolls, etc.Stationery productsThey are steadily expanding the brand, such as by making it into...

It is receiving immense love and empathy from the younger generation these days with fun social media content depicting the daily lives of its main character, Gunyang, and her friends, Somjji and Gamjatteok. In particular, it boasts a diverse lineup of emoticons that anyone who considers themselves a regular user of Kakao Emoticons has surely seen at least once. (A whopping 74 types!)

Q. Please introduce Gunyangi, Somjji, and Gamjatteok.

Just live happily!

Gunyang is a character that originated from a wordplay on the word 'just,' just as the name suggests.

It helps modern people reflect on the small emotions they experience in their daily lives and delivers a warm message to busy people that "it is okay to just live casually."

You could say that Gunyangi's dream is to become a character who brings a little laughter to everyday life, conveying the warm sentiment of "I hope you have a happy day today."

① An ordinary yellow cat,cat

With a lazy and laid-back personality, I roll around with an indifferent expression, but I am having more fun than anyone else.

② Somjji, the hamster with spiky bangs

Somjji, a fluffy hamster whose charm point is her erratic bangs, likes to collect a variety of things she likes.

② Cute Country PuppyPotato rice cake

Sigor Jabjong Malang Puppy Potato Rice Cake was born on Potato Day. It feels good when it receives attention from people.

✔︎ Gunyangi's secret to popularityand attractive points

Gunyang and Friends has 74 types of emoticons.Emoticon rich characteras kakaotalkIt is receiving a lot of love and attention, especially in [location]. Users are personally using fun emoticons that can be applied to various situations, and they also capture screenshots of themselves using them and upload them to social media.#Somjji'sGiggleHumorAs such, the comment section of content filled with Gunyang's unique sense of humor also becomes a cheerful community space where you can directly tag friends and laugh and play together.

Anyone can easily relate to itAn effortless charm that allows us to laugh togetherThanks to this, it is being consumed as various content such as emoticons, toons, and relatable memes, and is being utilized as a tool to share laughter close to people's daily lives.

Thanks to that, even in an era of content overload, the account is receiving a positive response, recording over 1 million Reels views, and engagement is steadily rising. Not only in Korea, but also in China 📎Chaohongshu accountThey are sharing content featuring the daily lives of Gunyang, Somjji, and Gamjatteok through [the platform], and it is said that licensing agreements are also actively underway.

✔︎ This kind of brandramen, Pay attention to Gunyang-ido!

The main fanbase1020 female customersGiven this, if your brand targets that age group, it is worth paying attention to the Gunyangi IP!

If you happen to want a character collaboration like the Gunyang IP,Inner Booth Character SearchYou can talk to the IP holder through this.

IP Holder interview-Potato rice cakeI think it would go well to collaborate with characters on chewy rice cake-shaped snacks or bread made with potatoes.SomjjiI think soft, cotton candy-style desserts would go well with [the character], and snacks like cookies or bread that can be enjoyed leisurely would go well with [the character]! I also want to create various merchandise utilizing the [character] IP, such as figures, and open a pop-up store just for [the character]. In the future, I want to expand into more countries to show fans from diverse cultural backgrounds the special charms of [the character], Somjji, and Gamjatteok.