Choi Seom on the card, and Panty Rabbit on the cosmetic container?

Character collaborations—what all the popular brands are doing these days!

I will introduce only the most successful cases I have gathered.

1️⃣ Choigosim X Shinhan Card

Following KB Kookmin Card’s ‘Pengsoo Check Card’ and Woori Card’s ‘Dino Tang Card,’ Shinhan Card has launched the Choi Sim Check Card.

Choi Gosim is a major illustrator brand with over 300,000 followers on its official Instagram alone, featuring cute characters and positive messages that comfort the MZ generation.

Two versions have been released: Sabojagosim, which adapts the brand’s catchphrase ‘Let’s go!’, and Godsaenggosim, which utilizes the rabbit character, one of the brand’s popular characters.

As major credit card companies have recently been engaging in various collaborations with popular characters to target the MZ generation, it is expected that cards with diverse designs tailored to consumer trends will continue to be released in the future.

2️⃣ Panty Rabbit X Mediheal

Panty Rabbit is a ‘rabbit that always experiences bad luck’ created by a Japanese YouTuber.

It is gaining sensational popularity among the younger generations in Japan and Korea.

The pitiful expression of someone going through a hard time is the charm point of Panty Rabbit.

Generally, many brand partners tend to collaborate with characters that have already done a lot of collaborations.

On the other hand, Mediheal garnered a lot of attention from many character fans for collaborating with the character Panty Rabbit, a character with no prior domestic collaboration history.

They not only put characters on cosmetic containers but also produced various merchandise to give away, stimulating fans' desire to collect them.

In particular, the mirror keyrings were produced in two versions, a ‘depressed version’ and a ‘happy version,’ and provided randomly, adding the fun of opening one to see which expression appears!

We also opened an offline pop-up store so that you could experience the Mediheal brand more fully.

In addition to selling the collaboration edition, we have set up a life-size Panty Rabbit standee so that you can take photos with it.

It is also said that about 65,000 people visited during the course of a month and a half.

I think this is a case that provided a more three-dimensional and fun brand experience through the selection of target-fit characters that perfectly match customers' tastes and collaboration marketing.

Choi Seom on the card, and Panty Rabbit on the cosmetic container?

Character collaborations—what all the popular brands are doing these days!

I will introduce only the most successful cases I have gathered.

1️⃣ Choigosim X Shinhan Card

Following KB Kookmin Card’s ‘Pengsoo Check Card’ and Woori Card’s ‘Dino Tang Card,’ Shinhan Card has launched the Choi Sim Check Card.

Choi Gosim is a major illustrator brand with over 300,000 followers on its official Instagram alone, featuring cute characters and positive messages that comfort the MZ generation.

Two versions have been released: Sabojagosim, which adapts the brand’s catchphrase ‘Let’s go!’, and Godsaenggosim, which utilizes the rabbit character, one of the brand’s popular characters.

As major credit card companies have recently been engaging in various collaborations with popular characters to target the MZ generation, it is expected that cards with diverse designs tailored to consumer trends will continue to be released in the future.

2️⃣ Panty Rabbit X Mediheal

Panty Rabbit is a ‘rabbit that always experiences bad luck’ created by a Japanese YouTuber.

It is gaining sensational popularity among the younger generations in Japan and Korea.

The pitiful expression of someone going through a hard time is the charm point of Panty Rabbit.

Generally, many brand partners tend to collaborate with characters that have already done a lot of collaborations.

On the other hand, Mediheal garnered a lot of attention from many character fans for collaborating with the character Panty Rabbit, a character with no prior domestic collaboration history.

They not only put characters on cosmetic containers but also produced various merchandise to give away, stimulating fans' desire to collect them.

In particular, the mirror keyrings were produced in two versions, a ‘depressed version’ and a ‘happy version,’ and provided randomly, adding the fun of opening one to see which expression appears!

We also opened an offline pop-up store so that you could experience the Mediheal brand more fully.

In addition to selling the collaboration edition, we have set up a life-size Panty Rabbit standee so that you can take photos with it.

It is also said that about 65,000 people visited during the course of a month and a half.

I think this is a case that provided a more three-dimensional and fun brand experience through the selection of target-fit characters that perfectly match customers' tastes and collaboration marketing.