The famous British novel Harry Potter went beyond a simple novel and expanded into various forms such as movies, merchandise, home VOD, video games, plays, theme parks, and mobile games, creating a global phenomenon.

A business model that develops a single piece of intellectual property (IP) into various content and products is called a "media franchise."

There are so many companies around the world that own character IP and are expanding their media franchise businesses.

Which character IP do you think has the highest cumulative revenue among global media franchises?

❝ The world's number one media franchise is Pokémon… ❞

According to current information, the number one media franchise in cumulative revenue is none other than Pokémon!

Pokémon, which originated in Japan and is loved by fans worldwide, is being reborn and loved in various forms of content.

Although the exact figures are not available due to the limited data released, the cumulative revenue of the Pokémon media franchise is said to be approximately $76.4 billion as of 2023, which is about 102 trillion won.

Following this, Mickey Mouse and Friends has established itself in the media franchise market with $52.2 billion, Star Wars with $51.8 billion, and Winnie the Pooh with $48.4 billion.

If you analyze the cumulative sales of the four character IPs, you can find one commonality.

It means that character licensing revenue is overwhelmingly higher compared to other revenue.

For Mickey Mouse and Winnie the Pooh, licensing revenue accounts for the largest share of sales compared to other revenue streams, and Star Wars' licensed merchandising revenue amounts to approximately four times its box office revenue!

Pokémon's licensed merchandise sales are more than three times those of video games.

Putting all these facts together, you can see that 'licensing' is a core business in the global media content industry.

Bill Gates also quickly grasped the potential of the IP licensing business.

It is very famous that he tried to acquire the digital rights to Sanrio’s ‘Hello Kitty’, even if it meant investing over 6 trillion won.

It is said that Bill Gates proposed the acquisition not simply because he liked Hello Kitty, but because he clearly recognized the immense power of a licensing business utilizing character IP and discovered its business potential.

The potential power of licensing is so great that the number of companies seeking to boost revenue through licensing has recently increased.

Numerous Korean character IP holders are also accelerating their global licensing businesses as well as the domestic market.

Lotte Home Shopping participated in the ‘Licensing Expo’ held in the U.S. in June 2023 to export its character ‘Belligom’ IP, and announced the full-scale expansion of its IP business by successfully securing export contracts for fashion items such as T-shirts and swimwear on-site.

At the same location, the character content company Roy Visual also signed a contract with a North American licensing agency regarding "Robocar Poli" and held a meeting with the major overseas toy distributor Jazzwares.

I know the value of licensing, but it looks too difficult and complicated.

You can easily and conveniently start character licensing at Inabooth!

The business potential of character licensing is incredibly immense, beyond imagination.

This is also the reason why many people in the character industry are taking on licensing.

However, for character IP holders who are just starting to create characters or are developing them, licensing may feel like a big and vague prospect.

For those who feel that licensing is difficult and daunting , Inabooth exists.

Inabooth! A character vertical platform that provides information and various opportunities to help character IPs grow.

We provide a platform chat space where IP holders who own character IP and brand partners who wish to use character IP can communicate in real time, and we offer various collaborations and events to help them gain more opportunities.

Grow your character IP at Inabooth starting now, leveraging the infinite value of licensing!

The famous British novel Harry Potter went beyond a simple novel and expanded into various forms such as movies, merchandise, home VOD, video games, plays, theme parks, and mobile games, creating a global phenomenon.

A business model that develops a single piece of intellectual property (IP) into various content and products is called a "media franchise."

There are so many companies around the world that own character IP and are expanding their media franchise businesses.

Which character IP do you think has the highest cumulative revenue among global media franchises?

❝ The world's number one media franchise is Pokémon… ❞

According to current information, the number one media franchise in cumulative revenue is none other than Pokémon!

Pokémon, which originated in Japan and is loved by fans worldwide, is being reborn and loved in various forms of content.

Although the exact figures are not available due to the limited data released, the cumulative revenue of the Pokémon media franchise is said to be approximately $76.4 billion as of 2023, which is about 102 trillion won.

Following this, Mickey Mouse and Friends has established itself in the media franchise market with $52.2 billion, Star Wars with $51.8 billion, and Winnie the Pooh with $48.4 billion.

If you analyze the cumulative sales of the four character IPs, you can find one commonality.

It means that character licensing revenue is overwhelmingly higher compared to other revenue.

For Mickey Mouse and Winnie the Pooh, licensing revenue accounts for the largest share of sales compared to other revenue streams, and Star Wars' licensed merchandising revenue amounts to approximately four times its box office revenue!

Pokémon's licensed merchandise sales are more than three times those of video games.

Putting all these facts together, you can see that 'licensing' is a core business in the global media content industry.

Bill Gates also quickly grasped the potential of the IP licensing business.

It is very famous that he tried to acquire the digital rights to Sanrio’s ‘Hello Kitty’, even if it meant investing over 6 trillion won.

It is said that Bill Gates proposed the acquisition not simply because he liked Hello Kitty, but because he clearly recognized the immense power of a licensing business utilizing character IP and discovered its business potential.

The potential power of licensing is so great that the number of companies seeking to boost revenue through licensing has recently increased.

Numerous Korean character IP holders are also accelerating their global licensing businesses as well as the domestic market.

Lotte Home Shopping participated in the ‘Licensing Expo’ held in the U.S. in June 2023 to export its character ‘Belligom’ IP, and announced the full-scale expansion of its IP business by successfully securing export contracts for fashion items such as T-shirts and swimwear on-site.

At the same location, the character content company Roy Visual also signed a contract with a North American licensing agency regarding "Robocar Poli" and held a meeting with the major overseas toy distributor Jazzwares.

I know the value of licensing, but it looks too difficult and complicated.

You can easily and conveniently start character licensing at Inabooth!

The business potential of character licensing is incredibly immense, beyond imagination.

This is also the reason why many people in the character industry are taking on licensing.

However, for character IP holders who are just starting to create characters or are developing them, licensing may feel like a big and vague prospect.

For those who feel that licensing is difficult and daunting , Inabooth exists.

Inabooth! A character vertical platform that provides information and various opportunities to help character IPs grow.

We provide a platform chat space where IP holders who own character IP and brand partners who wish to use character IP can communicate in real time, and we offer various collaborations and events to help them gain more opportunities.

Grow your character IP at Inabooth starting now, leveraging the infinite value of licensing!