Busan Illustration Fair V.6: A Must-Visit for IP Holders

In November 2025, an event that industry professionals in the character and illustration sectors are paying the most attention to will be held.

It is the Busan Illustration Fair V.6 (hereinafter Buil Fair).

It is easy to misunderstand an 'illustration fair' as simply a place to buy and sell goods, but

In fact, illustration fairs are places where IP holders can meet fans and brand partners in person, identify character trends, and seize collaboration opportunities.

✨ What is the Busan Illustration Fair?

Buil Fair is an illustration exhibition centered on Busan and Gyeongsang-do, and it will be held from November 21 (Fri) to November 23 (Sun), 2025 at Hall 4 of BEXCO Exhibition Center 2.

Furthermore, Buil Fair is a fair of such a large scale that it is no exaggeration to say it encompasses all aspects of visual arts, including illustration, character design, independent publishing, and graphic design.

Although only six events have been held so far, it has established itself as a platform where individual artists, brands, government agencies, agencies, and publishers all participate to introduce their works and seek collaboration.

Is there a reason to pay attention to Buil Fair?

✔️The latest character trends all in one place

The character IP industry and trends are changing very rapidly.

Accordingly, the ways in which IP holders are active are becoming increasingly diverse, including social media emoticons, Instatoons, merchandise creators, and brand collaborations.

Buil Fair is a place where you can see and experience the changes and trends of the character industry firsthand.

Moreover, unlike social media where reactions were measured solely by the number of 'likes'Actual consumer responseIt is also a place where you can see and learn a great deal.

✔️ A venue where IP holders, brand partners, and fans meet

Buil Fair is not just a space where character goods are displayed.

It is a space where IP holders and character fans meet, as well as a place where direct face-to-face interactions with brand partners take place.

In particular, Buil Fair features licensing consultation zones, spaces for brand collaboration proposals, and artist portfolio reviews, making it possible to utilize the event for business opportunities.

📅 How can I participate in Buil Fair?

If you want to participate in Buil Fair, you must follow seven main procedures.

1) Verify Creator

To apply to participate, you must first go through the process of verifying that you are an IP holder.

You only need to authenticate once; subsequent participations will not require an authentication process.

(The creator verification results will be notified via email and KakaoTalk within 7 business days.)

2) Register to participate

If you have completed creator verification, you can apply to participate.

Fill out the participation application form within the booth application period.

3) Confirm/Wait

After applying and confirming your participation, you must deposit 50% or the full amount of the participation fee within the specified period.

If it shows as pending rather than confirmed, additional confirmations may proceed in order.

4) Register Portfolio

If your participation is confirmed, you must register your work and content in your portfolio.

Your portfolio is used to view the participant list on the official Buil Fair website, so,

It would be great if you uploaded content that clearly shows the character's worldview or images of merchandise that captures the character's vibe.

5) Preparing merchandise, business cards, and events

Prepare the merchandise to be sold at the Buil Fair booth in advance.

At this time, it is a good idea to promote the news of your participation in Buil Fair on social media in advance.

6) Booth Decoration

You will be given time to set up the booth 2 to 3 days before the event.

Decorate the walls and tables to capture the character concept and vibe of the booth space.

7) Buil Fair 진행

Booth applications for Buil Fair begin at the end of the previous year, so I recommend applying in advance if you wish to participate❤️‍🔥

📈 Where my character grows, Buil Fair

The 2025 Buil Fair is a venue where IP holders who have been staying online can meet people in person, feel the reactions, and prepare for the next stage.

It is an opportunity to refine character ideas, expand your network, and bring the potential of the characters to reality.

I want to show my work to more people

Now I also want to try collaborating with a brand.

If you have this mindset and dream of growing your character IP, Buil Fair is a must-attend event and an opportunity you must seize, so I hope you make sure to participate✨