Naver Webtoon is conducting a seasonal collaboration with Lotte World Adventure based on the characters and worldview of 'Fin de Siècle Green Apple Tutoring Academy'.

This is the first collaboration between Naver Webtoon and a theme park, following its expansion of offline touchpoints between works and readers through pop-up stores.

Naver Webtoon announced on the 26th that it will present a collaboration spring season festival, ‘After School Lessons,’ featuring the Naver Webtoon ‘End of the Century Green Apple Tutoring Academy’ at Lotte World Adventure from March 1 to May 26.

Content is being showcased in a total of more than 10 spaces, including exhibitions, experiences, merchandise sales, and performances, marking an unprecedented scale for an IP collaboration.

Interest in digital content is increasing in South Korea's leisure consumption due to the impact of COVID-19.

Accordingly, the popularity of online platforms such as Naver Webtoon is rising, and the 20-40 age group, in particular, is showing great interest in participatory content through online platforms.

Accordingly, brand partners are strengthening their marketing strategies utilizing online content.

Source :https://www.fnnews.com/news/202402260953048548

Naver Webtoon is conducting a seasonal collaboration with Lotte World Adventure based on the characters and worldview of 'Fin de Siècle Green Apple Tutoring Academy'.

This is the first collaboration between Naver Webtoon and a theme park, following its expansion of offline touchpoints between works and readers through pop-up stores.

Naver Webtoon announced on the 26th that it will present a collaboration spring season festival, ‘After School Lessons,’ featuring the Naver Webtoon ‘End of the Century Green Apple Tutoring Academy’ at Lotte World Adventure from March 1 to May 26.

Content is being showcased in a total of more than 10 spaces, including exhibitions, experiences, merchandise sales, and performances, marking an unprecedented scale for an IP collaboration.

Interest in digital content is increasing in South Korea's leisure consumption due to the impact of COVID-19.

Accordingly, the popularity of online platforms such as Naver Webtoon is rising, and the 20-40 age group, in particular, is showing great interest in participatory content through online platforms.

Accordingly, brand partners are strengthening their marketing strategies utilizing online content.

Source :https://www.fnnews.com/news/202402260953048548