April 3, 2024
Let's find out the secret behind the popularity of Fu Bao, who has been showered with love by the entire nation!
Let's predict the true value of Fu Bao's IP based on the revenue it has generated!
Let's find out exactly how to use a Fubao IP!
This cute panda with round eyes, black ears, and a plump, cute bottom is named Fu Bao.
This is the first baby of Le Bao and Ai Bao brought to Everland since President Xi Jinping's visit to Korea in 2014.
It was born at Everland in Yongin in July 2020 after successfully breeding naturally for the first time in South Korea.
They are so lovely that just looking at them fills my face with a mom's smile.
As it was decided that she would leave Korea and return to China on April 3, all the people who loved Fu Bao are wiping away tears of longing.
(They say he turned Panda World into a sea of tears and was the last to leave work 😢)
During his short time in Korea, he is a really cute and amazing guy who completely emptied not only people's hearts but also their wallets!
It’s not like there were no pandas in Korea before Fu Bao, and besides pandas, there are so many cute and lovely animals at Everland.
But why on earth has Fu Bao become the only one receiving so much love from people?
From the moment she was born, to her breastfeeding, rolling over for the first time, and taking her first steps, Fu Bao was recorded in its entirety and introduced to the public.
Those who witnessed firsthand the entire process—from the baby panda smaller than a palm growing black fur, starting to waddle, and eventually growing into a full-fledged adult panda—couldn't help but feel a deep affection, saying, "It feels like I raised Fu Bao myself."
The second secret to making Fu Bao a popular panda is her ‘chemistry with the zookeepers.’
Just like a real grandfather and grandson, Fu Bao followed the zookeepers around, and the zookeepers held, fed, and carried him on their backs as they raised him.
Those who saw this were captivated by the fun, feeling as if they were watching characters in a movie or drama warmly and emotionally connecting.
I also came to empathize with the relationship with the zookeeper, as they made eye contact, hugged, and played together.
As the popularity of Panda Fu Bao skyrocketed, Everland, which holds the rights to use Fu Bao's IP, also reaped significant benefits from the 'Fu Bao effect.'
Not only were the goods planned by Everland itself sold out, but collaboration products such as credit cards and earphone cases also went on the sell-out list one after another.
Approximately 400 types of Panda World panda merchandise were produced and nearly 2.7 million units were sold, and Fu Bao KakaoTalk emoticons ranked first in popularity across all age groups immediately after their release.
It is also said that the Fu Bao pop-up store held at The Hyundai Seoul in Yeouido attracted over 20,000 visitors over 13 days and generated sales of approximately 1 billion won.
Although the total revenue or profit from Fubao has not been accurately tallied, considering that the Japanese panda 'Xiangxiang' is estimated to have generated an economic effect of approximately 270 billion won, it is expected to possess an IP value greater than that.
Everland continues to produce its own merchandise, but it has also conducted various ‘Fu Bao collaborations’ with other brands.
It is said that collaboration products such as KB Kookmin Card’s ‘Panda Card’ and Monami’s ‘Fu Bao 153 Ballpoint Pen Set’ sold out quickly as soon as they were released.
Fu Bao is such a powerful IP! I wonder if many brands are lurking around Everland, hoping to experience the power of the panda through a collaboration?
To use the Fubao license, you must contact Samsung C&T directly, as they hold the usage rights.
After obtaining permission to use the IP, a process of negotiating and determining the minimum guarantee and running royalties is required.
The costs will vary widely depending on what products you intend to sell, for what period, and how much you plan to sell using Fubao IP.
Now that Fu Bao is returning to China, please note that Everland may be reluctant to proceed with collaborations utilizing Fu Bao, or the usage rights could be transferred to China!
When you first proceed with licensing, both the character selection and the contract process can feel really difficult.
At Inabooth, we offer a collaboration service to help resolve this sense of helplessness, even just a little.
Depending on your budget, you can recruit characters suitable for your products, and the contract process can also be easily handled with the help of Inabooth.
If you are planning a character collaboration that perfectly suits your brand, why not get started easily with Inabooth?
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April 3, 2024
Let's find out the secret behind the popularity of Fu Bao, who has been showered with love by the entire nation!
Let's predict the true value of Fu Bao's IP based on the revenue it has generated!
Let's find out exactly how to use a Fubao IP!
This cute panda with round eyes, black ears, and a plump, cute bottom is named Fu Bao.
This is the first baby of Le Bao and Ai Bao brought to Everland since President Xi Jinping's visit to Korea in 2014.
It was born at Everland in Yongin in July 2020 after successfully breeding naturally for the first time in South Korea.
They are so lovely that just looking at them fills my face with a mom's smile.
As it was decided that she would leave Korea and return to China on April 3, all the people who loved Fu Bao are wiping away tears of longing.
(They say he turned Panda World into a sea of tears and was the last to leave work 😢)
During his short time in Korea, he is a really cute and amazing guy who completely emptied not only people's hearts but also their wallets!
It’s not like there were no pandas in Korea before Fu Bao, and besides pandas, there are so many cute and lovely animals at Everland.
But why on earth has Fu Bao become the only one receiving so much love from people?
From the moment she was born, to her breastfeeding, rolling over for the first time, and taking her first steps, Fu Bao was recorded in its entirety and introduced to the public.
Those who witnessed firsthand the entire process—from the baby panda smaller than a palm growing black fur, starting to waddle, and eventually growing into a full-fledged adult panda—couldn't help but feel a deep affection, saying, "It feels like I raised Fu Bao myself."
The second secret to making Fu Bao a popular panda is her ‘chemistry with the zookeepers.’
Just like a real grandfather and grandson, Fu Bao followed the zookeepers around, and the zookeepers held, fed, and carried him on their backs as they raised him.
Those who saw this were captivated by the fun, feeling as if they were watching characters in a movie or drama warmly and emotionally connecting.
I also came to empathize with the relationship with the zookeeper, as they made eye contact, hugged, and played together.
As the popularity of Panda Fu Bao skyrocketed, Everland, which holds the rights to use Fu Bao's IP, also reaped significant benefits from the 'Fu Bao effect.'
Not only were the goods planned by Everland itself sold out, but collaboration products such as credit cards and earphone cases also went on the sell-out list one after another.
Approximately 400 types of Panda World panda merchandise were produced and nearly 2.7 million units were sold, and Fu Bao KakaoTalk emoticons ranked first in popularity across all age groups immediately after their release.
It is also said that the Fu Bao pop-up store held at The Hyundai Seoul in Yeouido attracted over 20,000 visitors over 13 days and generated sales of approximately 1 billion won.
Although the total revenue or profit from Fubao has not been accurately tallied, considering that the Japanese panda 'Xiangxiang' is estimated to have generated an economic effect of approximately 270 billion won, it is expected to possess an IP value greater than that.
Everland continues to produce its own merchandise, but it has also conducted various ‘Fu Bao collaborations’ with other brands.
It is said that collaboration products such as KB Kookmin Card’s ‘Panda Card’ and Monami’s ‘Fu Bao 153 Ballpoint Pen Set’ sold out quickly as soon as they were released.
Fu Bao is such a powerful IP! I wonder if many brands are lurking around Everland, hoping to experience the power of the panda through a collaboration?
To use the Fubao license, you must contact Samsung C&T directly, as they hold the usage rights.
After obtaining permission to use the IP, a process of negotiating and determining the minimum guarantee and running royalties is required.
The costs will vary widely depending on what products you intend to sell, for what period, and how much you plan to sell using Fubao IP.
Now that Fu Bao is returning to China, please note that Everland may be reluctant to proceed with collaborations utilizing Fu Bao, or the usage rights could be transferred to China!
When you first proceed with licensing, both the character selection and the contract process can feel really difficult.
At Inabooth, we offer a collaboration service to help resolve this sense of helplessness, even just a little.
Depending on your budget, you can recruit characters suitable for your products, and the contract process can also be easily handled with the help of Inabooth.
If you are planning a character collaboration that perfectly suits your brand, why not get started easily with Inabooth?
You May Also Like
June 1, 2026
June 8, 2026
June 11, 2026
How about these characters?
