I Received My First Collaboration Proposal! Everything IP Holders Need to Check

❝ 💌Hello, OO IP Holder! This is the representative from Brand A.

I contacted you because I would like to collaborate with the OO IP.

Congratulations to the IP holder who received their first heart-fluttering collaboration proposal through the Inner Booth!

However, the joy and welcome were short-lived.

If you are an IP holder who has received the first proposal, you are bound to feel at a loss as to how to respond and what to verify.

Today, I will provide a detailed response manual that you can follow exactly when receiving an IP licensing inquiry from a brand partner.

1️⃣ Check Proposed Brand Profile / Collaboration Information

The brand that proposed the collaboration for a secure contractprofileYou need to check it in detail.

Check what kind of products the brand primarily produces, which categories want to collaborate with your IP, and what position the person you are currently communicating with holds.

If you request a brand or company profile, you can obtain the necessary information more quickly.

It's a good idea to check this information first!

• Brand Name (Company Name)

• Brand website address

• Major production items

Once you have a grasp of the company and brand, take a closer look at the product you intend to launch utilizing the IP.

You can quickly assess the possibility of collaboration by checking which countries the IP-based products are sold in, where the distribution channels are, how many items will be produced, and when the launch is scheduled.

2️⃣ Should I collaborate with this brand? Checklist for the decision

If you have identified the general brand information and IP product information through process 1, you now need to answer the brand partner whether you are willing to proceed with a collaboration.

I have prepared a checklist for IP holders who are confused about what criteria to use when making decisions.

Check them one by one and use them as a reference for your decision-making!

✅ Brand awarenessI think that through this collaboration with this brand, the recognition of our IP will also increase.

✅ Brand FITIt aligns well with our IP, vibe, the brand values ​​we pursue, and the concept.

✅ Business directionThe product we plan to launch aligns well with the direction our IP is heading commercially.

✅ R&RThe role of the IP holder required for product launch (additional artwork, design, marketing, etc.) is not burdensome.

✅ Possibility of a long-term partnershipIn addition to this collaboration, I think it would be great to pursue various other collaborations with our IP.